Of Note

Brand Identity | Naming | Digital | Print

An identity for a co-working space, for creatives, based in Sydney, Australia.

The brand identity for Of Note is based on the concept of ambitious creatives with big ideas and their creative thought process. The name of the brand highlights that this space and the creatives working here are worth paying attention to. The logo communicates the sharing of ideas between creatives through a simple yet effective design. The typographic elements communicate a creatives flow of thoughts and ideas when tackling a design problem. However, these thoughts and ideas can also be quite scattered and erratic at times. The fresh and complementary colour palette gives the brand a fun and welcoming feel and also fits the client’s target audience - millennials.

Concept work for a student project.